The buzz on buzz : word-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes

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<dc:date>2000</dc:date>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/81814.do</dc:identifier>
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<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The buzz on buzz : word-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Número 6 78 2000</dc:relation>
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