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Spanish online insurance sales forecast : 2006 to 2011
Fichero PDF / PDF file
MAP20089003907
Spanish online insurance sales forecast : 2006 to 2011 / Benjamin Ensor... [et al.]. — Cambridge : Forrester Research, Inc., 2006
8 p. : graf . — (Market overview)
Sumario: Online sales of non-life insurance in Spain have been restrained by the fact that only 40% of Spanish adults use the Net regularly, one of the lowest Internet penetration rates in Europe. Few of them trust online security, making them reluctant to transact online. But today¿s tiny online sales are also the result of limited promotion by Spain¿s insurers. We expect that to change. As Net users confidence intransacting online increases and insurers try harder to convert them online, we expect the number of online non-life insurance buyers in Spain to grow from 320,000 in 2005 to 1.2 million in 2011
1. Estadísticas ‌. 2. Mercado de seguros ‌. 3. Seguros no vida ‌. 4. Internet ‌. 5. Comercio electrónico ‌. 6. Canales de distribución ‌. 7. Venta a distancia ‌. 8. Productos de seguros ‌. 9. España ‌. 10. Márketing de la empresa de seguros ‌. I. Ensor, Benjamin ‌. II. Forrester ‌. III. Market overview ‌. IV. Título.