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The Search marketing review : introducing Forrester's methodology for evaluating and improving your search marketing efforts

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20080024635
003  MAP
005  20220901134153.0
008  080916s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080649296‎$a‎VanBoskirk, Shar
24514‎$a‎The Search marketing review‎$b‎ : introducing Forrester's methodology for evaluating and improving your search marketing efforts‎$c‎by Shar VanBoskirk with Christine Spivey Overby and Sarah Glass
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Interactive marketing professionals
520  ‎$a‎To move their search marketing programs beyond the basics,marketers must create search experiences that answer users search needs rather than just promote Web sites. At the same time, they must build internal business processes that are efficient and scalable. Forresters new Search Marketing Review methodology evaluates the user experience and key business processes to help marketers diagnose both tactical and strategic improvements that boost search program performance
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 1‎$0‎MAPA20080608057‎$a‎Programas de actuación
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080594619‎$a‎Análisis de procesos
650 1‎$0‎MAPA20080602574‎$a‎Métodos de evaluación
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080649302‎$a‎Spivey Overby, Christine
7001 ‎$0‎MAPA20080649319‎$a‎Glass, Sarah
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 3‎$0‎MAPA20080649326‎$a‎For Interactive marketing professionals