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How banks and insurers shop for technology : pick the right marketing channels to influence the sale

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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003  MAP
005  20191202111941.0
008  081112s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20080064693‎$a‎Carney, Ellen
24510‎$a‎How banks and insurers shop for technology‎$b‎ : pick the right marketing channels to influence the sale‎$c‎by Ellen Carney with Eric G. Brown and Christina Lee
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For technology product management & marketing professionals
520  ‎$a‎There are big differences between banking and insurance, even regarding what will persuade insurance or banking technology executives to buy. Earlier this year, Forrester invited a number of North American banking and insurance executives to tell us how they do their homework when it comes to purchasing network and telecommunications technology. It turns out that each industry has clear and different preferences when it comes to selecting which marketing channels deliver information that they can trust when learning about new products, staying ahead of the competition, and even advancing their careers. Technology marketers can maximize their marketing spend by becoming information authorities, pushing needed insights through the right channels that show shoppers how they can grow their business and their careers
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080538217‎$a‎Banca
650 1‎$0‎MAPA20080605803‎$a‎Distribución comercial
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080588267‎$a‎Telecomunicaciones
650 1‎$0‎MAPA20080615574‎$a‎Tecnologías interactivas
650 1‎$0‎MAPA20080607104‎$a‎Marketing de servicios
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20080651596‎$a‎Brown, Eric G.
7001 ‎$0‎MAPA20080651688‎$a‎Lee, Christina
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080647230‎$a‎For technology product management & marketing professionals