The US home insurance buyer's journey : phone is the dominant channel for research and applications

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<dc:creator>Mitchell, Chad</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: More than 100 million US online adults own home insurance, and one in 10 applies for a new policy each year. The phone is the most popular research channel, although roughly one-third of researchers look for information online and 20% research using more than one channel. Nearly one in four home insurance shoppers use a comparison Web site. Some 37% of home insurance shoppers cross channels between research and application. eBusiness and channel strategy executives should enhance their cross-channel selling strategies by promoting cross-channel options online, improving the desktop interface for call center reps, offering online assisted service, and adjusting agent incentives to promote multichannel sales</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117618.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Seguro multirriesgo del hogar</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Análisis de mercados</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Seguros multirriesgo</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">The US home insurance buyer's journey : phone is the dominant channel for research and applications</dc:title>
<dc:relation xml:lang="es">For eBusiness & channel strategy professionals</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
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