The Coherence premium

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20100054833</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20100714113518.0</controlfield>
    <controlfield tag="008">100618s2010    esp|||p      |0|||b|spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.1</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20100044025</subfield>
      <subfield code="a">Leinwand, Paul</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The Coherence premium</subfield>
      <subfield code="c">Paul Leinwand, Cesare Mainardi</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Sustainable, superior returns accrue to companies that focus on whatthey do best. The truth is that simple, and yet it's incredibly hard to internalize. It is the rare company indeed that focuses on "what we do better than anyone" in rnaking every operating decision across every business unit and product line. Rarer still is the company that hasaligned its differentiating internal capabilities with the right extemal market position. We call such companies "coherent:'</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080555061</subfield>
      <subfield code="a">Management</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080588434</subfield>
      <subfield code="a">Toma de decisiones</subfield>
    </datafield>
    <datafield tag="700" ind1=" " ind2=" ">
      <subfield code="0">MAPA20090027572</subfield>
      <subfield code="a">Mainardi, Cesare</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077100345</subfield>
      <subfield code="t">Harvard business review</subfield>
      <subfield code="d">Boston : Impact Media Comercial S.A., 1988-</subfield>
      <subfield code="g">Tomo 88 Número 6  - 2010, p. 86-92</subfield>
    </datafield>
  </record>
</collection>