MAP20100059975 Martin, Roger L. The Execution Trap / Roger L. Martin Sumario: The idea that execution is distinct from strategy has become firmly ensconced in management thinking over the past decade. Drawing a line between strategy and execution almost guarantees failure En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Tomo 88 Número 7-8 - 2010, p. 69-71 1. Management . 2. Toma de decisiones . 3. Planes estrátegicos . 4. Estrategias .
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