New business models in emerging markets

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>New business models in emerging markets</title>
</titleInfo>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080654412">
<namePart>Johnson, Mark W</namePart>
<nameIdentifier>MAPA20080654412</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110006822">
<namePart>Nair, Hari</namePart>
<nameIdentifier>MAPA20110006822</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<genre authority="marcgt">periodical</genre>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">2011</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Right now more than 20.000 multinationals are operating in emerging economies. According to the Economist, Western multinationals expect to find 70% oftheir future growth there-40% of it in China and India alone. Buf in the opportunity is huge, so are the obstacles to seizing it. On its 2010 Ease of Doing Business Index, the World Bank ranked China 89th, Brazil129th, and India 133rd out of 183 countries. Summarizing the bank's conclusions, the Economist wrote, "The only way that companies can prosper in these markets is to cut costs relentlessly and accept profit margins close to zero.'</abstract>
<note type="statement of responsibility">Matthew J. Eyring, Mark W. Johnson, and Hari Nair</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080591922">
<topic>Mercados emergentes</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110024864">
<topic>Modelos de negocio</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080572945">
<topic>Multinacionales</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595906">
<topic>Desarrollo económico</topic>
</subject>
<classification authority="">922.1</classification>
<relatedItem type="host">
<titleInfo>
<title>Harvard business review</title>
</titleInfo>
<originInfo>
<publisher>Boston : Impact Media Comercial S.A., 1988-</publisher>
</originInfo>
<identifier type="local">MAP20077100345</identifier>
<part>
<text>01/02/2011 Tomo 89 Número 1-2  - 2011 , p. 88-95</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">110315</recordCreationDate>
<recordChangeDate encoding="iso8601">20111202112937.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20110015282</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>