Centro de Documentación de Fundación MAPFRE - Created shared value : how to reinvent capitalism, and unleash a wave of innovation and growth

MAP20110015329

Created shared value : how to reinvent capitalism, and unleash a wave of innovation and growth / Michael E. Porter, Mark R. Kramer

Sumario: Capitalism is under siege... diminished trust in business is causing political leaders to set policies that sap economic growth. Business is caught in a vicious circle... the purpose of the corporation must be redefined around

En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/02/2011 Tomo 89 Número 1-2 - 2011

1. Innovación empresarial . 2. Dirección de empresas . 3. Marketing . 4. Management estratégico . I. Kramer, Mark R. .