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The Age of the consumer-innovator

Recurso electrónico / electronic resource
Registro MARC
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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
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1001 ‎$0‎MAPA20110030247‎$a‎Hippel, Eric von
24504‎$a‎The Age of the consumer-innovator‎$c‎Eric von Hippel, Susumu Ogawa, Jeroen P.J. de Jong
520  ‎$a‎Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers - and have significant implications for our understanding of new product development
650 1‎$0‎MAPA20080552251‎$a‎Productos
650 1‎$0‎MAPA20110017224‎$a‎Consumidores
650 1‎$0‎MAPA20080606787‎$a‎Innovación empresarial
650 1‎$0‎MAPA20080546991‎$a‎Empresas
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 1‎$0‎MAPA20080617400‎$a‎Investigación de mercados
650 1‎$0‎MAPA20080554866‎$a‎Innovación
7001 ‎$0‎MAPA20110030254‎$a‎Ogawa, Susumu
7001 ‎$0‎MAPA20110030261‎$a‎Jong, Jeroen P.J. de
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Cambridge : MIT Sloan School of Management, 1985-2012‎$x‎1532-9194‎$g‎03/10/2011 Tomo 53 Número 1 - 2011 , p. 27-35