Centro de Documentacion de Fundación MAPFRE

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      <subfield code="a">1. Life and annuity (including investments). Our survey explores the following myths: Customers have low confidence in the life and annuity industry; Life insurance is sold, not bought; Personal interaction is essential; Its hard to cross-sell to existing customers; Providers cant influence persistency -- 2.  Property and casualty. Our survey explores the following myths: The future is online; Its only about price; Good claims experience builds loyalty; Customers dont respond to cross-selling; Insurers cant influence customer retention</subfield>
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Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012 - Americas
