Centro de Documentacion de Fundación MAPFRE - Consumer attitudes toward credit insurance

MAP20070025013

Consumer attitudes toward credit insurance / John M. Barron, Michael E. Staten. — Boston [etc.] : Kluwer, cop. 1996

IX, 158 p. ; 24 cm . — (Innovations in financial markets and institutions)

Sumario: Summary of prior research -- 1993 CRC survey questionnaire and sample design -- The credit insurance purchase decision: who buys it and why -- Consumer awareness: actual versus perceived insurance purchase decisions -- The marketing of credit life insurance -- The impact of rate regulations on sales practices -- Summary

ISBN 0-7923-9671-5

1. Seguro de crédito . 2. Mercados financieros . 3. Transacciones exteriores . I. Staten, Michael E. . II. Innovations in financial markets and institutions . III. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 327.1-BAR-CON — Nº de registro: 020797

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