Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each...
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20140023103 | ||
| 003 | MAP | ||
| 005 | 20140730120802.0 | ||
| 008 | 140701s2014 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a32 | ||
| 100 | 1 | $0MAPA20130016931$aWhelan, David | |
| 245 | 0 | 0 | $aCustomer loyalty in P&C insurance$b: US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each area by systematically earning their customers' loyalty$cby David Whelan and Sean O'Neill |
| 260 | $aBoston, Massachusetts [etc.]$bBain & Company$ccop. 2014 | ||
| 520 | $aMost P&C insurance ads convey one of two themes: low price or peace of mind. A few ad campaigns emphasize convenience, and some contain a mix of those three themes. Acquisition leaders, though, maintain a drumbeat of price-based themes. Despite the high cost of continued customer churn, some carriers, such as GEICO, have chosen to become effi cient acquisition engines | ||
| 650 | 4 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 4 | $0MAPA20080581978$aProperty-casualty | |
| 650 | 4 | $0MAPA20080624934$aSeguro de daños patrimoniales | |
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080615574$aTecnologías interactivas | |
| 650 | 4 | $0MAPA20130016948$aRetención de clientes | |
| 650 | 4 | $0MAPA20080607197$aMedios de comunicación | |
| 651 | 1 | $0MAPA20080638337$aEstados Unidos | |
| 700 | 1 | $0MAPA20130016924$aO'Neill, Sean | |
| 710 | 2 | $0MAPA20080439033$aBain & Company |