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How to manage reputation risk

Recurso electrónico / electronic resource
Registro MARC
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1001 ‎$0‎MAPA20140012527‎$a‎Kossovsky, Nir
24510‎$a‎How to manage reputation risk‎$c‎Nir Kossovsky
520  ‎$a‎A risk manager, you generally know three things about reputation risk: it is amorphous, invaluable and vaguely transferrable. Since someone upstairs is likely starting to clamor for a solution, however, it is time to fully understand what you are dealing with, including pervasive myths and misconceptions
650 4‎$0‎MAPA20080591199‎$a‎Gerentes de riesgos
650 4‎$0‎MAPA20080551636‎$a‎Marketing
650 4‎$0‎MAPA20080561802‎$a‎Comunicación
650 4‎$0‎MAPA20080607197‎$a‎Medios de comunicación
650 4‎$0‎MAPA20080608354‎$a‎Reputación corporativa
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080593209‎$a‎Riesgo reputacional
7730 ‎$w‎MAP20077000291‎$t‎Risk Management Magazine‎$d‎New York : Risk and Insurance Management Society, 1982-‎$x‎0035-5593‎$g‎07/04/2014 Volumen 61 Número 3 - abril 2014 , p. 18-20