Centro de Documentación de Fundación MAPFRE - What's your language strategy? : it should bind your company's global talent management and vision

MAP20140031030

What's your language strategy? : it should bind your company's global talent management and vision / Tsedal Neeley, Robert Kaplan

Sumario: Language pervades every aspect of organizational life. It touches everything. Yet remarkably, leaders of global organizations, whose employees speak a multitude of languages, often pay too little attention to it in their approach to talent management. As we have observed in countless organizations, unrestricted multilingualism creates inefficiency in even the most dedicated and talented workforces. It can lead to friction in cross-border interactions, lost sales, and a host of other serious problems that may jeopardize competitiveness. Developing a comprehensive strategy for managing language can help transform that vulnerability into a source of competitive advantage

En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/09/2014 Tomo 92 Número 9 - septiembre 2014 , p. 70-76

1. Estrategia organizativa . 2. Comunicación . 3. Lenguaje de las negociaciones . 4. Relaciones comerciales . 5. Multinacionales . 6. Competitividad . 7. Gestión de recursos humanos . 8. Idiomas . I. Título.