Pesquisa de referências

The Truth about CSR

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20150007001</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20150213144917.0</controlfield>
    <controlfield tag="008">150211e20150105esp|||p      |0|||b|spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.15</subfield>
    </datafield>
    <datafield tag="100" ind1=" " ind2=" ">
      <subfield code="0">MAPA20110021559</subfield>
      <subfield code="a">Rangan, V. Kasturi</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The Truth about CSR</subfield>
      <subfield code="c">Kasturi Rangan, Lisa Chase, Sohel Karim</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Most companies have long practiced so me form of corporate social and environmental responsibility with the broad goal, simply, of contributing to the well-being ofthe communities and society they affect and on which they depend. But there is increasing pressure to dress up CSR as a business discipline and demand that every initiative deliver business results. </subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080630485</subfield>
      <subfield code="a">Responsabilidad social corporativa</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080580438</subfield>
      <subfield code="a">Ética empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20120004375</subfield>
      <subfield code="a">Compromiso empresarial</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077100345</subfield>
      <subfield code="t">Harvard business review</subfield>
      <subfield code="d">Boston : Impact Media Comercial S.A., 1988-</subfield>
      <subfield code="g">05/01/2015 Tomo 93 Número 1-2 - enero-febrero 2015 , p. 40-49</subfield>
    </datafield>
  </record>
</collection>