Centro de Documentacion de Fundación MAPFRE - Travel insurance apps in Western Europe and Poland

Publicação: [London] : CP Consulting, 2014Notas: Sumario: Introduction and methodology - Mobile apps enablement in the travel vertical - Expectations of Young UK consumers with regards to travel insurance apps - Composition of the simple of travel insurance apps analysed - Travel insurance apps positioning: high level findings - App offering of the main European specialty insurance travel providers - New travel insurance apps launch and update over the period 2010-Q3 2014 - Sale functionalities in apps for travel insurance - Service functionalities in apps for travel insurance - Information functionalities in apps for travel insurance - Usage of travel apps: downloads and installed rankings - Best European apps according to customer ratingsMateria / lugar / evento: Empresas de seguros Aplicaciones móviles Mercado de seguros Telefonía móvil Seguro de asistencia en viaje Otros autores: CP Consulting Solutions
INESE
Outras classificações: 344.3