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The Age of mobile and millennials : a ner frontier
Recurso electrónico / Electronic resource
MAP20160032413
Fen, Chia Wan ‌
The Age of mobile and millennials : a ner frontier / Chia Wan Fen
Sumario: We are in the age of the customer, specifically the millennials, and these millennials are in the age of "mobile-first". Customer-centricity made possible by digital transformation is key to insurers' success, said speakers at the 5th Asia Insurance CIO Technology Summit. And for the incumbent players, working with new players and business models may be a way to ride on the InsurTech wave
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 03/10/2016 Número 10 - octubre 2016 , p. 98-100
1. Millennials ‌. 2. Insurtech ‌. 3. Conectividad ‌. 4. Telefonía móvil ‌. 5. Mercado de seguros ‌. 6. Ventas de seguros ‌. 7. Orientación al cliente ‌. 8. Márketing de la empresa de seguros ‌. I. Título.