Changing minds

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      <subfield code="a">Put an acknowledgment box at the top of a form, and people will be more honest than if it were located at the bottom. Advance people money in a virtual account, and they will work harder not to lose it, rather than put in the effort to earn it in the first place. We are a funny species, and behavioral econmists are finding that rather than taking the logical course of action, we often behave in irrational ways. As the industry sees many of its most-experienced executives and underwriters retire, insurers are seeking to better understand behavioral economics and use its principles to gain insights that can help them improve customer engagement, underwriting and even fraud detection. In the following feature package, Best's Review examines the science behind behavioral economics and speaks eith leaders in thes growing field to see how carriers are putting their findings to work.</subfield>
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      <subfield code="g">01/02/2017 Volumen 117 Número 10 - febrero 2017 , p. 34-51</subfield>
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