Centro de Documentación de Fundación MAPFRE - The Hunt for risk management's panda

MAP20170031109

The Hunt for risk management's panda / Andrew Bent

Sumario: You may never have heard of Chi Chi the giant panda, but you would almost certainly recognize her image. In 1961, Sir Peter Scott used sketches of Chi Chi to design the original logo for the World Wildlife Fund (now the World Wide Fund for Nature) and, in so doing, created one of the most recognizable and enduring symbols of international conservation.

En: Risk Management Magazine. - New York : Risk and Insurance Management Society, 1982- = ISSN 0035-5593. - 04/09/2017 Volumen 64 Número 8 - septiembre 2017 , p. 22-25

1. Gerencia de riesgos . 2. Animales . I. Título.