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The World's most admired companies

Recurso electrónico / electronic resource
Registro MARC
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24500‎$a‎The World's most admired companies
520  ‎$a‎Everyone looks up to apple. With a market value that recently sat around $900 billion, the iPhone maker is the world's most valuable company. And for the 11th year in a row, it also ranks No. l on Fortune's annuallist of corporate reputation­followed at No. 2, for a second straight year, by fellow tech gian tAmazon. ln less auspicious news, GE plunged from No. 7 to No. 30, as its stock plummeted 45% in 2017. But on the positive side, Adidas and Lockheed Martin made their debuts among the 50 AII - Stars. Once again this year, we asked respondents to rank underrated and overrated CEOs. (And two execs made the top five in both categories.) On the overrated list? Apple CEO Tim Cook. Admired doesn't always mean loved.
522  ‎$a‎Internacional
650 4‎$0‎MAPA20080608361‎$a‎Reputación empresarial
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080591236‎$a‎Gestión de la marca
650 4‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 4‎$0‎MAPA20080545185‎$a‎Ranking
7730 ‎$w‎MAP20077100192‎$t‎Fortune‎$d‎Amsterdam : Time Warner Publishing, 1999-‎$x‎0738-5587‎$g‎01/02/2018 Volumen 177 Número 2 - 1 febrero 2018 , p. 37-42