Cognitive computing holds promise for life insurance customer service

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      <subfield code="a">It's never more important for life insurers to offer their policyholders high-quality service. Digitisation and intensified competition with other financial service verticals have blunted prospects for growth and made customer acquisition and retention ever more challenging. Meanwhile, constumers' overall service expectations continue to rise as retailers in other industries set a higherbar. Insurers have struggled to keep up because of the inherent complexity of both their products and their systems' enviroments</subfield>
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      <subfield code="g">01/05/2018 Número 5 - mayo 2018 , p. 64-66</subfield>
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