The 2018 Strategy& Digital Auto Report : the future is here: winning carmakers balance metal and mobility

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      <subfield code="a">The 2018 Strategy& Digital Auto Report</subfield>
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      <subfield code="a">In this report, we provide a summary of the latest consumer feedback by market (US, EU, China) on a number of new mobility solutions. We also explore some of the aforementioned drivers of adoption related to electric and autonomous vehicles, including anticipated "breakthrough" targets by region. Finally, we offer a potential scenario for the adoption  of electric, connected and autonomous vehicles, and the resulting impact on the vehicle parc. It is important to note, as previously discussed, that this highlights only one potential path to adoption and represents a largely unconstrained model where once total cost of ownership (TCO) parity is achieved for each technology, adoption will increase rapidly. It is easy to see a contrarian view where despite TCO parity the adoption rate could be much slower. There is little doubt that each of the variables discussed in this report are moving targets and must be closely monitored as technology develops</subfield>
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