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When personalization turns intrusive
Portada
MAP20190021425
Karanai Margan, Srivathsan ‌
When personalization turns intrusive / Srivathsan Karanai Margan
6 p.
Sumario: Personalization, which is now a part of the corporate zeitgeist, is the culmination of several decades of customer-focused and -centric initiatives. Personalization and its associated term, customization, are not new, but rather old concepts that only a privileged class of customershigh-net-worth individualscould access. It turns out that notwithstanding net worth or any other categorization of their social standing, every customer has a deep desire of not being seen as a faceless, anonymous footfall count, but as someone special and treated accordingly
En: Contingencies : American Academy of Actuaries. - Washington : American Academy of Actuaries, 2019-. - 08/07/2019 Año 2019 - July-August , p. 10-17
1. Seguimiento del cliente ‌. 2. Personalización de productos ‌. 3. Internet de las cosas ‌. 4. Conectividad ‌. 5. Mercado de seguros ‌. 6. Valoración de riesgos ‌. 7. Intrusismo ‌.