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White labelling : expertise and speed to market

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<title>White labelling</title>
<subTitle>: expertise and speed to market</subTitle>
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<namePart>Silvestre, César</namePart>
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<abstract displayLabel="Summary">Developing a new insurance product requires both a serious investment and deep product expertise. For many insurers this high barrier to entry deters them from expanding their product portfolio. However, reinsurance backed white labelled' products, which have been popular in the US for many years, are generating interest from insurers across Europe, in particular for products such as cyber insurance aimed at SMEs. César Silvestre, Specialty Treaty Underwriter at Beazley explains how white labelling' products 
work and the benefits they offer.</abstract>
<note type="statement of responsibility">César Silvestre</note>
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<topic>Márketing de la empresa de seguros</topic>
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<topic>Productos de seguros</topic>
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<topic>Labelling</topic>
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<title>FullCover : seguros & risco</title>
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<publisher>Lisboa : MDS Consultores de Seguros e Risco</publisher>
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<identifier type="local">MAP20110004842</identifier>
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<text>02/04/2019 Número 12 - 2019 abril , p. 86-87</text>
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