Pesquisa de referências

Engaging a new audience

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20200008002</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220911202540.0</controlfield>
    <controlfield tag="008">200311s2020    gbr|||p      |0|||b|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">eng</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">217</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Engaging a new audience</subfield>
    </datafield>
    <datafield tag="500" ind1=" " ind2=" ">
      <subfield code="a">The next generation represents the future for insurers, as both customers and employees. Intelligent Insurer looks at some of the tactics being used by insurers to ensure their products and services appeal to and engage with this audience</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080582890</subfield>
      <subfield code="a">Técnicas de venta</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080598358</subfield>
      <subfield code="a">Productos de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080551636</subfield>
      <subfield code="a">Marketing</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20110060480</subfield>
      <subfield code="t">Intelligent Insurer review</subfield>
      <subfield code="d">Woolsthorpe-by-Colsterworth [United Kingdom] : Newton Media Limited, 2009-2023</subfield>
      <subfield code="g">02/09/2019 Número 3 - 2019 , p. 24-25</subfield>
    </datafield>
  </record>
</collection>