Centro de Documentación de Fundación MAPFRE - Insurers need to strike the right chord with the customers

MAP20200019800

Insurers need to strike the right chord with the customers / Anoop Khanna

Sumario: People are more likely to purchase an insurance cover after they have experienced a lifechanging event. The COVID-19 pandemic has been life-changing in so many ways, and it will bring about significant changes in how consumers perceive insurance

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/06/2020 Número 6 - junio 2020 , p. 60-61

1. COVID-19 . 2. Pandemias . 3. Seguro de asistencia sanitaria . 4. Mercado de seguros . 5. Productos de seguros . 6. Experiencia del cliente . 7. Comportamiento del consumidor . I. Título.