Centro de Documentacion de Fundación MAPFRE - Six customer experience pitfalls to avoid : marketing & sales practice

MAP20230007037

Six customer experience pitfalls to avoid : marketing & sales practice / Itai Miller...[et al.]. — New York : McKinsey & Company, 2022

6 p.

Sumario: To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation. — Ámbito geográfico: Internacional

1. Experiencia del cliente . 2. Estrategia empresarial . 3. Orientación al cliente . 4. Toma de decisiones . 5. Innovación empresarial . I. Miller, Itai . II. McKinsey & Company . III. Título.