| LDR | | | 00000cab a22000004u 4500 |
| 001 | | | MAP20260035208 |
| 003 | | | MAP |
| 005 | | | 20260609170421.0 |
| 008 | | | 260609s2026 cyp ||| ||eng d s |
| 040 | | | $bspa$aMAP$dMAP |
| 084 | | | $a216.1 |
| 245 | 1 | 0 | $aValue proposition for insurance companies$bcustomer intelligence in the insurance industry$cCUSTOMERS-DNA |
| 520 | | | $aA corporate document outlining the CUSTOMERS-DNA value proposition for insurance companies, focusing on the implementation of CRM and Customer Intelligence strategies. It explains how customer segmentation, targeted campaigns, propensity models and data analysis can optimise customer retention, acquisition and development. It presents methodologies such as CRISP-DM for data mining projects, details information requirements, the phases of the analytical cycle and the benefits of integrating marketing with personalised activities. It includes examples of segmentation by value, demographics and behaviour, as well as techniques for effective campaigns and customer lifecycle management |
| 522 | | | $aInternacional |
| 650 | | 4 | $0MAPA20080551636$aMarketing |
| 650 | | 4 | $0MAPA20080611200$aInteligencia artificial |
| 650 | | 4 | $0MAPA20080568641$aDigitalización |
| 650 | | 4 | $0MAPA20190001328$aMárketing de la empresa de seguros |
| 650 | | 4 | $0MAPA20080617059$aGestión de la información |
| 710 | | | $0MAPA20260011011$aCUSTOMERS-DNA |
| 773 | 0 | | $tCustomers-DNA$gNicosia ; 15 p. |
| 856 | | | $uhttps://customers-dna.com/wp-content/uploads/2016/04/Value-Proposition-for-Insurance-Companies.pdf |
