Marketing para emrpesas de servicios : curso multimedia

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<title>Marketing para emrpesas de servicios</title>
<subTitle>: curso multimedia</subTitle>
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<namePart>Embid Herranz, Pedro</namePart>
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<abstract>Introducción y planificación del markenting de servicios -- Las variables del marketing de servicios -- Comunicación -- La publicidad -- Las ventas -- La fuerza de ventas -- Marketing creativo -- El plan de markenting</abstract>
<note type="statement of responsibility">Pedro Embid Herranz... [et al.]</note>
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<topic>Marketing de servicios</topic>
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<topic>Empresas de servicios</topic>
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<topic>Marketing estratégico</topic>
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<topic>Publicidad</topic>
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<topic>Comunicación</topic>
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<topic>Ventas</topic>
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<topic>Planes de marketing</topic>
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