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Developing products on Internet time
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MAP20071028864
Iansiti, Marco ‌
Developing products on Internet time / by Marco Iansiti and Alan MacCormack
Sumario: Organizations that have adopted a flexible product-development process have begun to transform the very industries that forced them to adopt it. They have implemented strategies that companies clinging to traditional approaches cannot follow. Competitors without flexible development processes will almost certainly find their industries growing more and more turbulent in appearance. And in such an environment, their products and services will always seem to be one step behind those of their more flexible rivals
En: Harvard business review. - Boston. - September-October 1997 ; p. 108-117
1. Diseño de productos ‌. 2. Lanzamiento de productos ‌. 3. Nuevas tecnologías ‌. 4. Internet ‌. 5. Management estratégico ‌. 6. Estrategia empresarial ‌. 7. Ventaja competitiva ‌. 8. Casos prácticos ‌. 9. Comercio electrónico ‌. I. Título. II. Título: Harvard business review.