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Market risk management

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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080240103">
<namePart>Cavallaro, Mary Ann</namePart>
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<abstract displayLabel="Summary">The low profile of risk management can be changed through an internal marketing approach. It is all a matter of applying the marketing techniques of any business enterprise</abstract>
<note type="statement of responsibility">Mary Ann Cavallaro</note>
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<topic>Gerencia de riesgos</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Programas de gerencia de riesgos</topic>
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<topic>Marketing</topic>
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<title>Risk Management</title>
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<publisher>New York</publisher>
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<part>
<text>April 2001; p. 47-50</text>
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