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Selling the brand inside

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      <subfield code="a">Selling the brand inside</subfield>
      <subfield code="c">by Colin Mitchell</subfield>
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      <subfield code="a">When you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers</subfield>
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      <subfield code="g">January 2002 ; p. 99-105</subfield>
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