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Negotiating lessons from the browser wars

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008  021003e20020621usa|||| | |00010|eng d
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1001 ‎$0‎MAPA20080232672‎$a‎Sebenius, James K.
24510‎$a‎Negotiating lessons from the browser wars‎$c‎James K. Sebenius
5208 ‎$a‎This article describes the struggle involving Netscape, Microsoft and AOL over Internet browser since 1996
61021‎$0‎MAPA20080436087‎$a‎Netscape
61021‎$0‎MAPA20080444686‎$a‎Microsoft Corporation
61021‎$0‎MAPA20080439804‎$a‎American Online
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080547738‎$a‎Internet
65001‎$0‎MAPA20080559694‎$a‎Negociación
65011‎$0‎MAPA20080568863‎$a‎Estados Unidos
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7730 ‎$w‎MAP20077000185‎$d‎Boston‎$g‎nº 4,Vol. 43, Summer 2002 ; p. 43-50‎$t‎Sloan Management Review