Centro de Documentacion de Fundación MAPFRE - Strategic groups : theory, research and taxonomy

MAP20071503111

Strategic groups : theory, research and taxonomy / John Mcgee, Howard Thomas

The article explains a concept strategic group, who appears to be a supply side concept in that it seeks to identify grouping or structures within industries, but it is a fact based on the observed a similarity of behaviour of firms. The stragic choices on which they are based are essentially long-term in nature and costly to reserve, and result in relatively tightly drawn group structures whithin the more loosely drawn industry structure of conventional theory. The strategic groups offers a distintive slant on the identifications of relative competitive position and suggest a systematic and comprhensive way of conducting a stregths and weaknesses analysis in terms of framework of relative competitive adventage

En: Strategic management journal. - Chichester [etc.] : Wiley. - Vol. 7, 1986 ; p. 141-160

1. Estrategia empresarial . 2. Grupos de trabajo . 3. Técnicas de grupos . 4. Gestión de recursos humanos . 5. Dirección de empresas . 6. Trabajo en equipo . 7. Ventaja competitiva . 8. Empresas . I. Thomas, Howard . II. Título.