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The Competitive adventage of corporate philanthropy

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Registro MARC
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008  030109e20021201usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080230104‎$a‎Porter, Michael E.
24514‎$a‎The Competitive adventage of corporate philanthropy‎$c‎Michael E. Poter, Mark R. Kramer
5208 ‎$a‎The article describes the "strategic philanthropy" which is used as a form of public relations or advertising, promoting a company's image or brand through cause-related marketing or other high-profile sponorships and explains its social and economic benefits
65017‎$0‎MAPA20080620776‎$a‎Acción social de la empresa
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65011‎$0‎MAPA20080613181‎$a‎Beneficios empresariales
65011‎$0‎MAPA20080555788‎$a‎Patrocinio
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
65027‎$0‎MAPA20080556020‎$a‎Publicidad
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
7001 ‎$0‎MAPA20080137519‎$a‎Kramer, Mark R.
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎December 2002 ; p. 56-68