MAP20071503553 Pitman, Brian Leading for value / by Brian Pitman From 1983 to 2001, British bank Lloyds TSB increased its market capitalization 40-fold, in part by shedding assets and narrowing ots focus. But something else was at work: a CEO-led transformation of the company's culture. En: Harvard business review. - Boston. - April 2003 ; p. 41-46 1. Lloyds Bank . 2. Banca . 3. Cultura empresarial . 4. Liderazgo . 5. Capitalización . 6. Dirección de empresas . 7. Casos prácticos . I. Título. II. Título: Harvard business review.
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