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R&D comes to services : Bank of America's pathbreaking experiments

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1001 ‎$0‎MAPA20080117610‎$a‎Thomke, Stefan
24510‎$a‎R&D comes to services‎$b‎: Bank of America's pathbreaking experiments‎$c‎by Stefan Thomke
5208 ‎$a‎Services companies have long suffered from haphazard approaches to innovation. But a leading bank is proving that service development can be as rigorous as product development.
65011‎$0‎MAPA20080538217‎$a‎Banca
65011‎$0‎MAPA20080594602‎$a‎Análisis de mercados
65011‎$0‎MAPA20080602772‎$a‎Operaciones bancarias
65011‎$0‎MAPA20080606787‎$a‎Innovación empresarial
65011‎$0‎MAPA20080598082‎$a‎Planes de desarrollo
65011‎$0‎MAPA20080601119‎$a‎Empresas de servicios
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎April 2003 ; p. 70-79