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Why hard-nosed executives should care about management theory?

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      <subfield code="c">by Clayton M. Christensen and Michael E. Raynor</subfield>
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      <subfield code="a">Managers often make significant business decisions based on little more than convincing book jacket blurbs. They should hold themselves, and the experts, to a higher standard.</subfield>
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      <subfield code="g">September 2003 ; p. 66-74</subfield>
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