What users want in e-comerce design : effects of age, education and income

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<title>What users want in e-comerce design</title>
<subTitle>: effects of age, education and income</subTitle>
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<title>Ergonomics</title>
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<namePart>Lightner, Nancy J.</namePart>
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<abstract>Preferences for certain charasteristics of an online shopping experience may be related to demographic data. This paper discusses the charasteristics of that experience, demographic data and preferences by demographic group</abstract>
<note type="statement of responsibility">Nancy J. Lightner</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080595296">
<topic>Comercio electrónico</topic>
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<topic>Satisfacción del cliente</topic>
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<topic>Servicio al cliente</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080550592">
<topic>Encuestas</topic>
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<topic>Estados Unidos</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080594657">
<topic>Análisis demográfico</topic>
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<topic>Internet</topic>
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<title>Ergonomics</title>
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<publisher>London and Washington</publisher>
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<part>
<text>Vol. 46, nº 1-3, January 2003 ; p. 153-168</text>
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