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Notas: Sales manager and salesmen in many lines decry "high pressure" selling as a crude relic of bygone days. More and more they are advocating what can only be described as "low -pressure" selling. The purpose of this article is to try to answer these questions, and then to consider the implications for sales managementRegistros relacionados: En: Harvard business review. - Boston. - July-August 2006 ; p. 150-162Materia / lugar / evento: Management Toma de decisiones Decisiones estratégicas Liderazgo Comercios Ventas Técnicas de venta Títulos secundários: Título: Harvard business review
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Low-pressure selling