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Centro de Documentação

Experiencias comerciales de las entidades financieras en España

 
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<title>Experiencias comerciales de las entidades financieras en España</title>
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<namePart>Ocón Terrasa, Manuel</namePart>
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<dateIssued encoding="marc">1990</dateIssued>
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<abstract displayLabel="Summary">I. Evolución del sector de financieras MAPFRE -- II. Sistemas de distribución -- III. Soporte organizativo-informático -- IV. Promoción y publicidad -- V. Rentabilidad de las operaciones -- VI. Cuarta decisión estratégica: creación del Banco MAPFRE.</abstract>
<note type="statement of responsibility">Manuel Ocón Terrasa</note>
<note>Ponencia pronunciada en Bogotá, Septiembre 1990</note>
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<topic>España</topic>
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<topic>Entidades financieras</topic>
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<topic>Mercados financieros</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Organización</topic>
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<topic>Rentabilidad</topic>
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