Pesquisa de referências

The Management game

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">The  </nonSort>
<title>Management game</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080039073">
<namePart>Burst, Ardis</namePart>
<nameIdentifier>MAPA20080039073</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080327910">
<namePart>Schlesinger, Leonard A.</namePart>
<nameIdentifier>MAPA20080327910</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">gbr</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">London</placeTerm>
</place>
<publisher>Sidgwick and Jackson</publisher>
<dateIssued>1988</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
<extent>273 p. 24 cm</extent>
</physicalDescription>
<abstract displayLabel="Summary">I. Speciality foods: the ConCom challenge -- II. Making it in a gourmet world -- III. Choosing an advertising campaign for italiano -- IV. Choosing a sales force organization -- V. Establishing a transfer price for salsa -- VI. Planning italiano production systems -- VII. Handling th nubian network opportunity -- VIII. Balancing corporate reporting and division spending needs -- IX. Closing the apple products production facility -- X. Choosing a new group product manager -- XI. How it all turned out -- XII. The year ends: the challenge goes on.</abstract>
<note type="statement of responsibility">Ardis Burst and Leonard A. Schlesinger</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080555061">
<topic>Management</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080600938">
<topic>Dirección de empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080588434">
<topic>Toma de decisiones</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080571566">
<topic>Casos prácticos</topic>
</subject>
<classification authority="">922.12</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
</location>
<identifier type="isbn">0-283-99718-4</identifier>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">911106</recordCreationDate>
<recordChangeDate encoding="iso8601">20080417180644.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070009528</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>