The Continuing power of mass advertising
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 4500 | ||
| 001 | MAP20078036601 | ||
| 003 | MAP | ||
| 005 | 20080418152603.0 | ||
| 008 | 080418s2007 esp|||| | |||||||spa d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a92 | ||
| 245 | 0 | 0 | $aThe Continuing power of mass advertising$cPaul Nunes and Jeffrey Merrihue |
| 773 | 0 | $wMAP20077000185$tSloan management review$dCambridge : MIT Sloan School of Management, 1985-2012$x1532-9194$gNúmero 2 48 2007 | |
| 856 | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |