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Sloan management review-Número 1 47 2005

Detalhe
Artigos

Publicação: Sloan management review

Número: Número 1 47 2005

Tipo: Normal

Direitos: InC

Título	Autor	Páginas
The risks of customers intimacy
The serious business of play
What really drives the market?	Goedhart, Marc H.	P. 21-23
Developing the big picture : organizations must return to cultivating and rewarding strategic thinking, not just functional achievements
Achieving excellence in global sourcing
Creating sustainable local enterprise networks		P. 33-40
A supply chain view of the resilient enterprise
The Keys to rethinking corporate philanthropy	Bruch, Heike	P. 49-55
Managing service inventory to improve performance
How should board directors evaluate themselves?
Using commitments to manage across units	Sull, Donald N.	P. 73-80
The coming era of "Brand in the hand" marketing