MAP20071503989 Lovallo, Dan Delusions of success / By Dan Lovallo and Daniel Kahneman In planning major initiatives, executives routline exaggerate the benefits and discount the cost, setting themselves up for failure. Here's how to inject more reality into forecasting En: Harvard business review. - Boston. - July 2003 ; p. 56-63 1. Directivos de empresas . 2. Toma de decisiones . 3. Análisis de resultados . I. Kahneman, Daniel . II. Title. III. Título: Harvard business review.
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