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Managing your media risk

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MARC record
Tag12Value
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001  MAP20071507546
003  MAP
005  20080418125545.0
007  hzruuu---uuuu
008  060116e20050901usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎7
1001 ‎$0‎MAPA20080160425‎$a‎DeMartine, Karen
24510‎$a‎Managing your media risk‎$c‎Karen DeMartine
5208 ‎$a‎Given the potential downside in dealing with the media, it is not surprising that few executives really look forward to dealing with the press. The possibility of saying something you will regret, being misquoted or simply sounding unintelligible are major reputation concerns. But like most of risks, this can ben managed with proper preparation
65001‎$0‎MAPA20080546991‎$a‎Empresas
65001‎$0‎MAPA20080591182‎$a‎Gerencia de riesgos
65001‎$0‎MAPA20080607197‎$a‎Medios de comunicación
65001‎$0‎MAPA20080558130‎$a‎Entrevistas
65001‎$0‎MAPA20080536534‎$a‎ERM
65011‎$0‎MAPA20080609788‎$a‎Comunicación del riesgo
7400 ‎$a‎Risk management
7730 ‎$t‎Risk management‎$d‎New York‎$g‎Vol.52, nº 9, September 2005 ; p. 41-43