Manage customer-centric-innovation-systematically

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<namePart>Selden, Larry</namePart>
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<namePart>MacMillan, Ian C.</namePart>
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<abstract>It takes more than good intentions to innovate in a customer-centric way. A disciplined process of customer research and development at the front lines will turn wishes into an enduring competitive edge - and a growing market cap</abstract>
<note type="statement of responsibility">Larry Selden and Ian C. MacMillan</note>
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<text>April 2006 ; p. 108-116</text>
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