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Marketing when customer equity matters

Registro MARC
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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
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100  ‎$0‎MAPA20080647520‎$a‎Hanssens, Dominique M.
24510‎$a‎Marketing when customer equity matters‎$c‎Dominique M. Hanssens, Daniel Thorpe, and Carl Finkbeiner
7001 ‎$0‎MAPA20080647537‎$a‎Thorpe, Daniel
7001 ‎$0‎MAPA20080647544‎$a‎Finkbeiner, Carl
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston : Impact Media Comercial S.A., 1988-‎$g‎07/05/2008 Tomo 86 Número 5 - 2008
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A