Centro de Documentacion de Fundación MAPFRE - How strategists really think : tapping the power of analogy

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How strategists really think : tapping the power of analogy / Giovanni Gavetti, Jan W. Rivkin

Much of the time, executives use analogies to make strategic choices. The best strategists know both the power and peril of such comparisons. When analogies are powerful -- How analogies fail -- Strategic decision making and the case method -- How to avoid superficial analogies -- Avoiding superficial analogies -- A versatile tool -- Background of the work -- Toward better strategic choices

En: Harvard Business Review. - Boston. - Vol. 83, nº 4 April 2005 ; p. 54-63

1. Analogías . 2. Estrategia empresarial . 3. Estrategias . 4. Desarrollo organizativo . 5. Análisis estratégico . I. Rivkin, Jan W. . II. Título.